Customer Relationship Management: CRM Strategic Roadmap, Sales and Marketing, Sales Training, Executive Training Dubai

Image via WikipediaCustomer Relationship Management: CRM Strategic Roadmap, Sales and Marketing, Sales Training, Executive Training Dubai
Program Objectives:
By the end of the program, participants will be able to:

• Understand why Customer Relationship Management (CRM) is essential for attracting, retaining and growing loyal customers.
• Determine the uses and objectives of a CRM system.
• Recognize best practices in implementing a CRM strategy.
• Apply CRM for improving marketing, sales, customer service, and customer contact.
• Use Social CRM to drive collaboration among salespeople to increase their effectiveness.

This Program is designed for:
Relationship managers, marketing managers, sales and customer care managers and supervisors, and senior sales and customer service staff. This program is worth 25 NASBA CPEs.
Program Outline:

Definitions Defining CRM Importance of CRM to Companies Customer Loyalty and Optimizing Customer Experience CRM and Business Intelligence CRM Mistakes Why CRM is Hard? Where Does CRM Fit? CRM in Marketing Relationship and One-to-One Marketing Cross Selling and Up-Selling Customer Retention Customer Profitability and Value Modeling Customer and Business Value Customer Relationship Management Training for Marketers CRM and Customer Service Call Center and Customer Care Customer Satisfaction Measurement Customer Service Checklist for Success Customer Service Training

Sales Force Automation Activity, Contact and Lead Management Knowledge Management Business Training for Salesforce Planning CRM Programs Developing a CRM Strategy CRM Business Plan Cost Justifying CRM Choosing CRM Tools and Suppliers Customer Relationship Management Softwares Managing a CRM Project Implementation Checklist CRM Roadblocks and Saboteurs Looking toward the Future CRM Training Program and Customer Loyalty The New Rules of Marketing and PR Social CRM

Pre-requisites None Delivery Type Group-Live

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