NLP: The Psychology of Persuasion

Image of the human head with the brain. The ar...Image via WikipediaNLP: The Psychology of Persuasion
The "Science" of management training is largely derivative, a mix of military strategy, economics of the firm and engineering of processes. Less frequently than it should, it takes ideas from the field of psychology, and some of them have had considerable influence such as McGregor's Management Styles.

Today, management again seems eager to borrow from the field of psychology. We are all witnessing such trends through extensive NLP seminars worldwide and the Gulf region.

In this article, we are going to illustrate an NLP technique that is used in creating change in self and others. This technique is the Swish Pattern.
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