Skills and training
Marketing managers often come from an advertising, communications, finance, or creative background. Depending on the size of your company, they may be generalists who are responsible for everything, or specialists who are only in charge of Web promotion. If your advertising mix includes offline components, they may be responsible for making sure that a consistent view of your product exists across all channels. Staff training on web marketing and SEO requires ongoing efforts. Your staff will need to be trained in the most successful methods for maintaining optimization and staying on top of the game before competition devour your customers.
No comments:
Post a Comment