Objectives:
By the end of the program, participants will be able to:- Reach their buyers directly, establishing a personal link with current and prospective customers. Reach niche buyers with targeted and effective messages.
- Publish content people want to read and that search engines reward with high rankings.
- Understand how tools like blogs, podcasts, webcasts and social networking can be used to enhance their online presence.
- Do a step-by-step approach for building an online marketing strategy and an action-plan to create online leadership for their organization.
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